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Nine Quid Tees and the Art of Not Gouging the Front Row

Nine Quid Tees and the Art of Not Gouging the Front Row

Across UK venues this autumn, merch tables are quietly changing shape: fewer £35 hoodies, more £9 tees, simpler designs and bundles that do not require a spreadsheet. We asked grassroots bands, independent printers and fans whether cheap tour merch is a genuine reset or just another bit of scene marketing.